Friday, April 12, 2024
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Twitter Rival Threads by Meta Launches Amid Conflict

Meta has tried to compete with Twitter in numerous ways over the years, including copying signature Twitter features such as hashtags and trending topics. But now Meta is taking perhaps its biggest swipe at Twitter yet.

On Wednesday, Meta officially launched a new app called Threads, which is intended to offer a space for real-time conversations online, a function that has long been Twitter’s core selling point.

Twitter Similarities

The app appears to have many similarities to Twitter, from the layout to the product description. The listing, which first appeared earlier this week as a teaser, emphasizes its potential to build a following and connect with like-minded people.

Meta's new Threads app

“The vision for Threads is to create an option and friendly public space for conversation,” Meta CEO Mark Zuckerberg said in a Threads post following the launch. “We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.”

Zuckerberg said on his verified Threads account that the app passed 2 million sign-ups in the first two hours. Later on Wednesday, he wrote that