Arguably, the most popular entertainer in the world, Taylor Swift is finally booking an Eras Tour stop in Toronto and making amends with a six-show stint in the city.
The “Anti-Hero” singer-songwriter announced on Thursday that she will be spending almost two weeks in the Canadian city of Toronto in the fall of 2024.
Canadian Tour Dates
She has scheduled her first string of concerts at the Rogers Centre sports venue — a stadium with a capacity of more than 50,000 — on Nov. 14, 15, and 16, followed by another stint on Nov 21, 22, and 23.
“Turns out it’s NOT the end of an era,” Swift teased on Twitter while announcing the second leg of her tour coming to Miami, New Orleans, Indianapolis and Toronto.
The mega pop star said tickets aren’t on sale yet, but they will be on Wednesday. In the meantime, verified fan registration for Toronto shows is now open.
American musician Gracie Abrams, who Swift has called one of her favourite friends while performing together in Ohio, will be joining her on stage in Toronto.
Taylor Swift Spurns Canada with New Ea Tour
In June, Canadian fans were left in the lurch when Swift announced 40 new dates for her Eras Tour, including Mexico, Europe, Asia and Australia – skipping Canada entirely.
It seems Swift is eager to smooth over the rough patch with Canadians – the only other cities that got six shows were Los Angeles and Singapore.
The original omission pushed Prime Minister Justin Trudeau to tweet at Swift with paraphrased lyrics from her own songs, posting, “It’s me, hi. I know places in Canada would love to have you. So, don’t make it another cruel summer. We hope to see you soon.”
Following the news of Swift’s tour making it north of the U.S. border, the prime minister tweeted, “We’re ready for it.”
TAYLOR SWIFT WILL HAVE ‘ENORMOUS’ IMPACT ON TORONTO
Destinations Toronto Executive Vice President Andrew Weir said Swift’s shows will have an “enormous” impact on the city’s tourism and hospitality industries when they need it most.
“That’s a critical time for our industry, just as the time when a lot of business travel starts to subside, leisure travel for the holidays hasn’t really picked up yet,” Weir told CP24.
As the only city in the country with shows booked, Weir said he expects the geographic radius of Swifties inundating Toronto will be significant, and in turn, reflect a substantial monetary value.
On average, Era Tour fans are spending U.S. $1,300 – equivalent to more than $1,700 in Canada – on tickets, merchandise, alcohol, food, parking and hotels, Canadian music correspondent Eric Alper told CP24.